Skip to main content

MentorsCX Academy

Courses Support

MentorsCX Academy

Courses Support

The Value of AI in Ecommerce CX | Mentors CX Academy

MentorsCX Academy

Courses Support

Home
Module 8: AI, Automation, and the Human Touch
Case Study: How AI Creates Real Value for Ecommerce Brands

Loading video player...

This bootcamp is co-produced withHoratio

Thank you for making this possible

All Courses My Learning

© 2026 MentorsCX. All rights reserved.

mentorscx.com LinkedIn

Case Study: How AI Creates Real Value for Ecommerce Brands

In this session, filmed at Kodif’s San Francisco office, Mike shares practical insights from working with ecommerce leaders like Liquid I.V. and Dollar Shave Club, showing how AI can improve efficiency, resolution quality, and customer trust when applied strategically.

Duration: 10:24

Module sponsored by Kodif.

Human touch. Superhuman speed.

Instructor

Mike Zayonc

Module 8: AI, Automation, and the Human Touch

Learn how to combine AI and human support to build a smarter CX model that automates routine interactions while empowering agents to handle the high-impact moments that drive customer loyalty.

7 lessons • 55 min

Every lesson is free to watch. Sign in to save your progress and earn your certificate.

1. The Strategic Role of AI in CX

2. Designing Human-Centered Automation

3. Training & Empowering Humans in the Age of AI

4. Tech Stack Strategy: Choosing the Right Tools Without the Bloat

5. Scaling Support Without Losing the Human Touch

Bonus: Measuring AI’s True Impact on Customer Experience

Case Study: How AI Creates Real Value for Ecommerce Brands