Instructor
Cate Marques
View ProfileModule 2: Customer Journey Mapping That Drives Action
Learn how to transform journey mapping from a creative exercise into a high-impact operational strategy.
4 lessons • 25 min
Most journey maps fail. Cate Marques explains how to shift from process maps to customer-centric journeys, prioritize high-impact moments, and focus on what truly drives churn and revenue.
Instructor
Module 2: Customer Journey Mapping That Drives Action
Learn how to transform journey mapping from a creative exercise into a high-impact operational strategy.
4 lessons • 25 min
