Module 2: Customer Journey Mapping That Drives Action
Learn how to transform journey mapping from a creative exercise into a high-impact operational strategy.
25m
4 lessons
About This Course
It’s time to move beyond the whiteboard. In this module, Cate Marques, CXO at Terra Kaffe, transforms journey mapping from a creative exercise into a high-impact operational strategy. You’ll learn how to stop "decorating" and start "doing", by building maps that align cross-functional teams, surface hidden friction, and drive real business outcomes. Discover how to transition from process-focused workflows to empathy-driven journeys that turn customer insights into a scalable engine for growth.
What You'll Learn
- Practical frameworks you can apply immediately
- Real-world strategies from industry experts
- Step-by-step guidance with examples
Customer Feedback
“What a powerful module. Cate provides a clear framework not only for building impactful journey maps, but more importantly, for embedding them into operations in a way that proves their value.”
Luis Carrillo
Director of Customer Support at Prodege •
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