Module 3: Voice of the Customer (VoC) Programs That Work
Get a blueprint for building a VoC program that serves as a strategic engine for growth.
30m
4 lessons
INTERMEDIATE
Instructor
Emre TekogluAbout This Course
In a high-choice economy, the brands that win are those that don't just collect feedback—they operationalize it. Emre Tekoglu shares his blueprint for building a Voice of the Customer (VoC) program that serves as a strategic engine for growth. You’ll learn how to move beyond basic surveys to create a multi-channel listening system that influences product roadmaps, reduces churn, and speaks the language of the C-suite. This is about turning "noise" into "direction."
What You'll Learn
- Practical frameworks you can apply immediately
- Real-world strategies from industry experts
- Step-by-step guidance with examples
- Downloadable resources and templates
Course Content
4 lessons • 30m total
1. Building a Voice of the Customer Program From the Ground Up
Build a VoC program that works. Emre Tekoglu covers data collection, low-lift pilots, and a 3-layer tagging system to turn feedback into clear, actionable insights.
6:342. Closing the Feedback Loop
Close the loop or lose impact. Learn the Two-Loop system and the 3P formula to turn feedback into decisions and show customers—and teams—that their voice drives change.
7:443. From Insight to Influence
Bridge the “influence gap.” Emre teaches how to translate customer insights into business language, combining stories and data to drive action across Product and Engineering.
8:244. Measuring the ROI of Listening
Prove VoC ROI. Learn how to quantify churn reduction, cost savings, and efficiency gains, and build a scorecard that shows the real business impact of listening.
7:51
Customer Feedback
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