
Get a blueprint for building a VoC program that serves as a strategic engine for growth.
In a high-choice economy, the brands that win are those that don't just collect feedback—they operationalize it. Emre Tekoglu shares his blueprint for building a Voice of the Customer (VoC) program that serves as a strategic engine for growth. You’ll learn how to move beyond basic surveys to create a multi-channel listening system that influences product roadmaps, reduces churn, and speaks the language of the C-suite. This is about turning "noise" into "direction."
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Instructor
Emre Tekoglu4 lessons • 30m total
Build a VoC program that works. Emre Tekoglu covers data collection, low-lift pilots, and a 3-layer tagging system to turn feedback into clear, actionable insights.
Close the loop or lose impact. Learn the Two-Loop system and the 3P formula to turn feedback into decisions and show customers—and teams—that their voice drives change.
Bridge the “influence gap.” Emre teaches how to translate customer insights into business language, combining stories and data to drive action across Product and Engineering.
Prove VoC ROI. Learn how to quantify churn reduction, cost savings, and efficiency gains, and build a scorecard that shows the real business impact of listening.