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Module 6: Omnichannel Strategy That Actually Works
1. What Customers Actually Expect from Omnichannel

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2. Smart Channel Strategy: Choosing & Scaling the Right Mix

1. What Customers Actually Expect from OmnichannelPREVIEW

76% of customers expect a consistent experience. Stacy Justino explains why omnichannel isn't a tech problem, but a promise. Avoid breaking trust by passing customers between silos. Learn to maintain "context continuity" so your customers never have to repeat their issues to you.

Duration: 6:30

Co-produced by Horatio.

Supporting CX education, innovation, and leadership worldwide.

Instructor

Stacy Justino

Module 6: Omnichannel Strategy That Actually Works

Learn why consistent CX across every touchpoint matters, and how embracing context continuity and an omnichannel mindset helps brands avoid silos and build lasting customer trust.

4 lessons • 30 min

1. What Customers Actually Expect from Omnichannel

2. Smart Channel Strategy: Choosing & Scaling the Right Mix

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3. Omnichannel Enablement: Building the Right Team, Stack, and Routing Logic

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4. Measurement That Matters: KPIs & Dashboards for Omnichannel Success

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